Specialism

EICR work is compliance. It doesn't stop.

Landlords in England hold a legal duty under the Electrical Safety Standards in the Private Rented Sector Regulations 2020 to have a valid EICR. That is non-discretionary demand, and the qualification requirements change in October 2026. A site that states your position plainly picks up work from ones that do not.

An EICR website is built for landlords and letting agents rather than homeowners, because landlord testing is a legal duty rather than a decision. Under the Electrical Safety Standards in the Private Rented Sector (England) Regulations 2020 a landlord must hold a valid report, renewed at least every five years. That produces work on a schedule, and a site aimed at it looks nothing like a domestic one.

  • C1, C2, C3 and FI answered properly
  • A page for letting agents
  • Price and turnaround up front

Answer the codes and you own the search

Every landlord who receives a report immediately searches for what the codes mean. Almost no electrician's website answers them.

C1 Danger present Risk of injury. Immediate action required. The landlord wants to know what it costs to fix, today. Highest intent
C2 Potentially dangerous Urgent remedial action required. The most common reason a report comes back unsatisfactory. Highest volume
C3 Improvement recommended Does not make the report unsatisfactory. Landlords still ring to ask whether they have to act. Reassurance
FI Further investigation required Report is unsatisfactory until resolved. Almost always generates a follow-up job. Follow-on work

What an EICR specialist's site needs

Price and turnaround above the fold

Landlords are buying compliance against a deadline, not craftsmanship. Lead with the two things they are actually comparing.

A separate letting agent page

An agent managing 200 properties is one relationship producing recurring work, and they search in completely different language from an individual landlord.

Property size pricing

One bed, two bed, three bed, HMO. Published, so the enquiry arrives already qualified.

Your qualification position, stated

With the requirements changing in October 2026, agents will start checking. Being explicit is cheap and most competitors will not bother.

What an electrician website costs here

PackagePriceWho it is forLive in
Starter£1,200Sole trader, first proper site14 days
Contractor£2,400Established, 2 to 5 vans21 days
Team£4,500Team or commercial contractor28 days

One-off, fixed, for a fixed scope. Every package includes the £50 per month care plan covering domain, hosting, updates and a mailbox, with the first month free and no minimum term. The optional AI Visibility & SEO plan is £497 per month and is billed separately, so you can always see what you are paying for. Full pricing and what is in each package.

Questions from EICR specialists

Why is EICR work worth building a page around?

Because it is not discretionary. Landlords in England have a legal duty under the Electrical Safety Standards in the Private Rented Sector Regulations 2020 to hold a valid EICR. That demand does not disappear when the economy turns.

What do landlords actually search for?

Mostly the certificate, the price and the turnaround, in that order. They are buying compliance, not craftsmanship, so a page that leads with price and lead time converts better than one that leads with quality.

Should I explain the classification codes on my site?

Yes. C1, C2, C3 and FI are the single most searched thing in this area, because every landlord who receives a report immediately wants to know what the codes mean. It is one of the best pages you can have.

How do the October 2026 qualification changes affect this?

The qualification requirements for carrying out EICRs change this October. Landlords and agents will start checking. Stating your position clearly is worth more now than it has been at any point previously.

Is letting agent work worth targeting separately?

Often it is the better half of the market. An agent managing 200 properties is one relationship producing recurring work, and they are searching in different language from individual landlords. That warrants its own page.

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