Specialism
EICR work is compliance. It doesn't stop.
Landlords in England hold a legal duty under the Electrical Safety Standards in the Private Rented Sector Regulations 2020 to have a valid EICR. That is non-discretionary demand, and the qualification requirements change in October 2026. A site that states your position plainly picks up work from ones that do not.
- C1, C2, C3 and FI answered properly
- A page for letting agents
- Price and turnaround up front
Answer the codes and you own the search
Every landlord who receives a report immediately searches for what the codes mean. Almost no electrician's website answers them.
What an EICR specialist's site needs
Price and turnaround above the fold
Landlords are buying compliance against a deadline, not craftsmanship. Lead with the two things they are actually comparing.
A separate letting agent page
An agent managing 200 properties is one relationship producing recurring work, and they search in completely different language from an individual landlord.
Property size pricing
One bed, two bed, three bed, HMO. Published, so the enquiry arrives already qualified.
Your qualification position, stated
With the requirements changing in October 2026, agents will start checking. Being explicit is cheap and most competitors will not bother.
Questions from EICR specialists
Why is EICR work worth building a page around?
Because it is not discretionary. Landlords in England have a legal duty under the Electrical Safety Standards in the Private Rented Sector Regulations 2020 to hold a valid EICR. That demand does not disappear when the economy turns.
What do landlords actually search for?
Mostly the certificate, the price and the turnaround, in that order. They are buying compliance, not craftsmanship, so a page that leads with price and lead time converts better than one that leads with quality.
Should I explain the classification codes on my site?
Yes. C1, C2, C3 and FI are the single most searched thing in this area, because every landlord who receives a report immediately wants to know what the codes mean. It is one of the best pages you can have.
How do the October 2026 qualification changes affect this?
The qualification requirements for carrying out EICRs change this October. Landlords and agents will start checking. Stating your position clearly is worth more now than it has been at any point previously.
Is letting agent work worth targeting separately?
Often it is the better half of the market. An agent managing 200 properties is one relationship producing recurring work, and they are searching in different language from individual landlords. That warrants its own page.
Get a quote
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