Service
One service. One page. One action.
If you are paying for a click, sending it to your homepage wastes it. A landing page does one job: turn a paid visitor searching for EV charger installation or a landlord EICR into a phone call, with nothing else on the page competing for their attention.
- One service, one action, no distractions
- Conversion tracking wired in
- Built for paid traffic
What goes on one
The service in the first line
Not your business name. The visitor clicked an advert for one specific job and needs to see that job named immediately.
A price or a range
Publishing a range filters out price shoppers before they call. It feels risky and it consistently produces fewer, better enquiries.
A tappable number in the first screen
Paid traffic on mobile has almost no patience. The number should be reachable without scrolling.
No navigation
Every extra link is a way out. A landing page has one exit and it is the one you want.
Proof that fits the service
The reassurance a landlord wants before an EICR is not the reassurance a homeowner wants before a rewire.
Conversion tracking wired in
So you can see cost per enquiry rather than cost per click, which is the only number that matters.
Questions about landing pages
What is a landing page and how is it different from a service page?
A service page sits in your main navigation and is written for people browsing your site. A landing page has one job, usually catching paid traffic for a single service, with no navigation, no distractions and one action. Different jobs, different pages.
Do I need landing pages if I am not running ads?
Usually not. Landing pages earn their keep when you are paying for the click. If you are not buying traffic yet, put the effort into service pages instead.
How many should I have?
One per service you advertise. If you run ads for EV charger installation and EICRs, that is two. Sending both to your homepage is the most common and most expensive mistake in trade advertising.
What makes a good electrician landing page?
One service, a price or a range, a phone number that is tappable within the first screen, proof, and a form with as few fields as you can bear. Everything else is optional.
Can you run the ads too?
We build the pages and the tracking. For ad management we would point you to a specialist, or work alongside whoever already runs them.
Get a quote
Takes about thirty seconds. We come back with a fixed price and a launch date. Prefer WhatsApp or email? Either works just as well.