Service
Three slots on the map. Get one.
Local SEO for electricians is the work of appearing in the map that sits above everything else when someone searches for an electrician near them. There are three slots and almost everyone clicks one of them. For most electricians that map is worth more than every other search result put together.
Local SEO for electricians is the work of appearing in the three-result map that sits above the normal results when somebody searches for an electrician near them. Those three slots take most of the clicks. It is decided by your Google Business Profile, how close you are to the searcher, and your reviews. The website supports all three and controls none of them.
- Google Business Profile done properly
- Service area pages that are not clones
- A review flow that runs itself
Where the competition actually is
Electricians listed on Google within 6km of each centre, September 2026.
| Area | Electricians | What that means |
|---|---|---|
| Westminster | 690 | Extremely dense. Reviews and profile quality decide it. |
| Camden | 617 | Extremely dense. Reviews and profile quality decide it. |
| Southwark | 607 | Extremely dense. Reviews and profile quality decide it. |
| Islington | 576 | Extremely dense. Reviews and profile quality decide it. |
| Hackney | 547 | Extremely dense. Reviews and profile quality decide it. |
| Croydon | 277 | Dense. Service area pages matter as much as the profile. |
What we do
Google Business Profile, built out properly
Primary category set to electrician, full service list, service areas, hours, photographs, and details identical to your website. Most profiles are half filled in, which is why most of them do not rank.
Service area pages with real local content
Each one carries its own competitor count, its own local areas and its own questions. Cloned area pages get the whole set ignored.
Citations cleaned up
Your name, number and details consistent everywhere they appear online. Dull work, and it moves rankings more reliably than most things that sound more exciting.
A review flow that runs itself
A simple, repeatable way to ask every completed job for a review, because steady review growth is the single strongest prominence signal you control.
What an electrician website costs here
| Package | Price | Who it is for | Live in |
|---|---|---|---|
| Starter | £1,200 | Sole trader, first proper site | 14 days |
| Contractor | £2,400 | Established, 2 to 5 vans | 21 days |
| Team | £4,500 | Team or commercial contractor | 28 days |
One-off, fixed, for a fixed scope. Every package includes the £50 per month care plan covering domain, hosting, updates and a mailbox, with the first month free and no minimum term. The optional AI Visibility & SEO plan is £497 per month and is billed separately, so you can always see what you are paying for. Full pricing and what is in each package.
Questions about local SEO
What is the local pack and why does it matter so much?
It is the map with three businesses that appears above the normal results when someone searches for a trade near them. Three slots, and almost everyone clicks one of them. For an electrician it is usually worth more than every other search result combined.
What decides who appears in it?
Mainly three things: how relevant your Google Business Profile is to what was searched, how close you are to the person searching, and how prominent your business is, which reviews contribute heavily to. Your website supports all three but does not control them.
Can I rank in the local pack across a whole borough?
Rarely across all of it. Proximity means results shift as the searcher moves. A business in Croydon town centre will show for searches nearby and fade further out. Service area pages catch the searches that happen outside your immediate radius.
How many reviews do I need?
There is no threshold. What matters is having more than the businesses currently above you, gathering them steadily rather than in bursts, and replying to them. Steady beats sudden, and sudden looks bought.
Does a service area business without a public address still work?
Yes. You hide the address and set a service radius instead. Plenty of electricians work this way. It does mean proximity is measured from your registered location, so it is worth thinking about.
Get a quote
Takes about thirty seconds. We come back with a fixed price and a launch date. Prefer WhatsApp or email? Either works just as well.