Short answer. Between roughly £500 and £5,000 for the build, plus £20 to £60 a month to keep it running. The spread is not agencies charging different amounts for the same thing. It is agencies selling genuinely different things under the same word.
What each band actually buys
| Band | What it is | Realistic for |
|---|---|---|
| Under £500 | A template with your logo, colours and contact details. Content is yours to write. | Having something rather than nothing |
| £500 to £1,200 | A small custom-arranged site, a handful of pages, some content help. | A new sole trader |
| £1,200 to £2,500 | Pages written per service and per area, structured markup, forms that go somewhere useful. | An established one to three van business |
| £2,500 to £5,000 | Deeper site, software integration, commercial sections, paid traffic pages, case studies. | A team or a commercial contractor |
| Above £5,000 | Usually a larger content programme rather than a bigger website. | Businesses buying growth, not a site |
The five things that actually move the price
- Page count. The single biggest driver. A page per service and a page per area is what makes a site findable, and every one of those pages has to be written by somebody.
- Who writes the words. Content is the most expensive part of any honest quote. If a quote looks cheap, check whether you are the one filling it in.
- Whether it connects to anything. An enquiry that lands in your job management software as a job costs more to build than one that lands in an inbox, and is worth considerably more than the difference.
- Photography. Real photographs of your own work outperform anything stock. If you have none, somebody has to take them.
- How much of it is structured for search and AI. Schema markup, question-shaped headings and answer-first paragraphs take time to do properly and are invisible on a screenshot.
What we charge, and why
We publish prices because you would publish yours. Three packages, all including the care plan with the first month free:
| Package | Price | Who it is for | Live in |
|---|---|---|---|
| Starter | £1,200 | Sole trader, first proper site | 14 days |
| Contractor | £2,400 | Established, 2 to 5 vans | 21 days |
| Team | £4,500 | Team or commercial contractor | 28 days |
Ongoing, the care plan is £50 per month and covers domain, hosting, updates, one minor change a year and a professional mailbox. Search and content work is separate, at £497 per month, because bundling the two makes it impossible for you to tell what you are paying for.
The ongoing costs nobody mentions in the quote
- Domain. Ten to twenty pounds a year, more for a premium extension.
- Hosting. Anywhere from a few pounds a month to considerably more, depending on how the site is built.
- Updates. Real work on a database-driven site, minimal on a static one. It is a fair question to ask why a quote assumes one or the other.
- Email. A professional mailbox on your own domain, rather than a free address, which customers do read as a signal.
- Content. The cost that never ends, and the one that decides whether the site keeps working in year three.
How to read a quote
Four questions that separate a fair quote from an inflated one, and both from a cheap one:
- How many pages, and who writes them? If the answer is "as many as you need" with no number, there is no scope.
- Do I own it at the end? Ask specifically whether you own the design and the content once you have paid in full.
- What is the monthly figure for, exactly? Hosting and updates are one thing. Marketing is another. They should be priced separately.
- What happens if I leave? A site you cannot take with you is a rental, and should be priced like one.
A useful sanity check. If one extra rewire a year pays for the site, the decision is not really about the price. It is about whether the site will produce that job, which is a question about how it is built rather than what it costs.